Salespeople

The Art Of Listening With The Intent To Understand

By: Wayne Carter

Posted 24/08/2023

I recently visited a business expo. I enquired about the services on two different stands.

Two completely different businesses. One ‘sales’ technique adopted by both.

The two people asked me their first question and then decided not to listen to the answer.

The two people instead talked ‘at me’ about what they offered.

Both showed me, what they felt were amazing stats about their offering.

Was I interested? Did I agree they were amazing facts?

Neither asked.

But both ploughed on.

I thought to myself afterwards, how many ‘salespeople’ ‘sell’ in this manner?

I bet the number is quite high.

BUT, it is so damn difficult to listen to the answer, apparently. To understand the answer. To know what to do with the answer. Where to go with the answer.

I was very much reminded of a quote by Stephen R Covey.

MOST PEOPLE DO NOT LISTEN WITH THE INTENT TO UNDERSTAND; THEY LISTEN WITH THE INTENT TO REPLY

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